Edge: Time for Nature

Edge redefines our relationship with time. Inspired by the grandeur of the Alpine landscapes, our brand creates watches that go beyond their simple measuring function. They become true life companions, designed to fully savor each moment. "Time for Nature", our baseline, embodies this philosophy: time is not a race, but an invitation to slow down, to refocus on the essentials and to embrace the soothing rhythms of nature. Edge is the perfect alliance between watchmaking elegance and the purity of the natural world. Imagined in Lausanne, at the gateway to the Alps, and assembled in France, our watches express a subtle balance between performance, refined design and sustainable materials. Born from the passion of three designers for the art of watchmaking, they embody the perfect alliance between tradition and innovation. They invite you to fully savor life, to take your time, and to appreciate the beauty of the simplest moments.

Alexandre Jous: our Ambassador

To embody Edge’s values, we chose Alexandre Jous, a musician and top athlete. An alphorn player, Alexandre embodies a unique connection between man and nature, expressed through music and athletic performance. After climbing the peaks, he makes his melodies resonate in the valleys, reminding everyone of the power and gentleness of nature. His journey perfectly illustrates the spirit of Edge: balance, harmony and the quest for the essential. Like Alexandre, we believe that true performance lies in the ability to refocus on what really matters, to find a natural rhythm that respects our environment. It’s not just about climbing mountains, but about savoring each step of the journey, in harmony with nature.

1. Connection with Nature

At Edge, we are committed to preserving and reflecting natural beauty through each of our creations. Our watches are inspired by alpine landscapes, the cycles of the seasons, and the natural elements that surround us. Each model, whether it evokes the depth of forests or the purity of glaciers, expresses a subtle harmony with nature. This intimate connection embodies our promise to reconnect everyone to a more peaceful way of life, where time finds its true value. Our watches are not simple accessories: they are an invitation to slow down, to savor each moment, and to tune into the rhythm of nature.

2. Luxury of Simplicity

We believe in the luxury of simplicity. At Edge, our commitment is to create watches that combine sophistication and minimalism, where every detail is carefully thought out. The discreet luxury that we advocate is based on the use of noble materials, such as 316L steel and sapphire crystal, and impeccable finishes. We favor a durable quality that stands the test of time, embodying a timeless elegance. Wearing our watches means adopting a philosophy of life that values ​​the essential, where each element has a deep meaning.

3. Watchmaking Heritage

We are deeply committed to preserving a heritage of watchmaking excellence, stemming from Swiss and French traditions. Each Edge watch is the fruit of artisanal know-how passed down through the generations, enriched by a contemporary vision that unites tradition and innovation. Our creations honor this watchmaking rigor, combining technical precision and modern aesthetics to offer unique and timeless pieces. Our watches are designed to span the ages with elegance, while remaining faithful to the heritage that shaped them.

4. Authentic Spirit

Authenticity is at the heart of our commitment. At Edge, we create watches that captivate with subtle elegance and refined simplicity. Each model is designed to be a lifelong companion, accompanying its wearer in moments of reflection, personal accomplishment or connection with nature. Our watches enrich the experience of those who wear them, combining sophistication and authenticity, for free spirits, in search of meaning and beauty.

Our first collection, 25, celebrates the unique balance between man, time and nature. The number 25 refers to the Doubs region, the cradle of French watchmaking, and symbolizes the hour 25, that imaginary moment when we finally take the time for what really matters, away from any urgency.

Inspired by the subtle hues of nature – forest green, ocean blue, stone grey – the 25 collection offers elegant and soothing watches, where every detail evokes serenity. Made with noble materials such as 316L steel and sapphire crystal, they combine mastered design with discreet luxury.

More than just an accessory, these watches offer a daily reminder of the importance of slowing down and fully appreciating each moment. The 25 collection embodies Edge’s philosophy: timeless elegance, in harmony with nature and time.